نوع مقاله : مقاله پژوهشی
1 دانشکده مدیریت دانشگاه تهران
2 استاد دانشکده مدیریت دانشگاه تهران
3 گروه مدیریت رسانه.دانشکده مدیریت. دانشگاه تهران
4 دانشیار گروه جامعه شناسی دانشگاه تهران
عنوان مقاله [English]
The Center for Public and Media Diplomacy at the Ministry of Foreign Affairs is in charge of media diplomacy in the country's diplomatic apparatus. The subject of the present study is the study and implementation of the model of media diplomacy in the Ministry of Foreign Affairs of the Islamic Republic of Iran. This research is a qualitative method resulting from in-depth interviews with 19 current and former officials of this ministry, including current and past spokespersons, directors of media diplomacy and a number of experts in the field of media diplomacy, university professors and experts in The field of media diplomacy and. The interviews were analyzed using thematic analysis. The results of the research show that the model of media diplomacy in the foreign policy apparatus, in the first place, monitors the news and events around the world. Secondly, it responds to developments through information, stance, and streamlining. During this cycle, it evaluates the actions and then, if necessary, reacts to the negative activities of the media. In the end, the desired model of media diplomacy is based on the opinions of experts in this field and in order to eliminate the limitations and weaknesses.